ICOs definitely proved their worth as a fundraising model in 2017. Quashing sceptics, businesses raised more than $2 billion in 2017 via ICOs alone! Of course, there were those that failed miserably and others that turned out to be scams, but projects that added value for the investors and were able to prove their worth successfully quietened critics that are tarring all ICOs with the same brush.

The key to success was undeniably the strategy used to create awareness and market the ICO and the underlying token. And, we’d like to think that our efforts, at tokentarget, had a little something to do with that success. Of course, we couldn’t have done it if the idea behind the project, the robustness of its technology and the value-add of its coin didn’t have a strong foundation.

Here’s a look back at some of the most successful ICOs that tokentarget was a part of in 2017.

SIRIN LABS

ICO Start Date: December 12, 2017
ICO End Date: January 25, 2018
Amount Raised: $157,885,825
Number of Participants: 78,942

With 2017 proving to be a security nightmare for the digital world, SIRIN LABS’ offering of an open source OS, SIRIN OS™, seems to have hit the sweet spot for investors and users alike. This operating system was designed to work on FINNEY™ devices, supporting blockchain-based apps, such as cryptocurrency wallets, encrypted communications, secure access to exchanges, as well as P2P resource sharing through an ecosystem that provided a means of transactions through SRN tokens. The two things that SIRIN LABS focused on were user security and the best user experience.

Loci

ICO Start Date: December 8, 2017
ICO End Date: December 31, 2017
Amount Raised: $10,512,000
Total Number of Tokens: 100,000,000

Ranked at #3 among the top 10 ICO to watch out for in 2018 by Inc.com, Loci aims to ease the process of buying and selling intellectual property. Based on a DIY patent research tool, called InnVenn, the Loci ecosystem leverages blockchain technology to simplify the process of acquiring patents. The token launched for this ecosystem is called LOCIcoin.

Trade.io

ICO Start Date: December 7, 2017
ICO End Date: January 4, 2018
Amount Raised: $31,169,749
Number of Participants: 15,073
Total Trade Tokens Sold: 65,782,147

What makes Trade.io and its coin, TradeToken (TIO), stand apart from all the other ICO projects is that this one aims to “democratize the financial markets” with its innovate blockchain-based trading platform. Recognizing the rising interest in and acceptance of cryptocurrencies, Trade.io worked to simplify trading, partnering with some of the largest and best known companies and exchanges to do so.

Sportco

This one is for sports lovers and anyone who wants to be associated with the sports community. Using blockchain tech, Sportco has created an ecosystem that offers a way for sports enthusiasts to actively participate and contribute to the sporting community, with the reward being Sportco Tokens. The total number of tokens available are 250,000,000.

The Winning Marketing Strategies

  • Understanding the brand message, what the project offered users and investors
  • Choosing the right color schemes, designing the logos and fonts
  • Creating videos to build excitement and anticipation for the tokens
  • Creating videos to spread awareness regarding the value proposition of each token
  • Creating videos to answer the most common questions, including business model
  • Creating multiple visuals for powerful messaging
  • Creating appealing, functional, modern and user-friendly websites to optimize engagement and conversion

What we learned through these experiences was that regardless of how sound your technology or value proposition might be, unless you can engage your target audience through powerful messaging and build excitement around the ICO across a variety of channels, even the best thought out projects might not see the success they deserve.